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Crate and Barrel

Crate and Barrel

December 2014–present

As Design Lead for the Crate and Barrel ecommerce brand team I am the principal designer of the complete overhaul of the brand marketing areas of crateandbarrel.com. New full-width-enabled templates and a more editorial, lifestyle-focused photo art direction — coupled with additional investment in video, motion and interactivity — have translated into major boosts in revenue and improved engagement metrics across the board. The bigger we go (inspiration-wise) in our design, the better our site performs. I’m proud that my contributions have helped my department beat its earnings plan this past fiscal year.